Ecommerce Website Design

Build an ecommerce online store that allows your customers to find and purchase your products with ease from their phone, laptop, tablet or desktop computers.

 

search engine optimization infographic

What is Search engine marketing

Since SEO is the unpaid way to boost your search engine ranking. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. Examples of search engine marketing include:

  • ▪ Pay Per Click adwords marketing
  • ▪ Pay Per Lead Marketing
  • ▪ Paid Facebook advertising
  • ▪ Cost Per Action Marketing

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.


What are the benefite and CONs of SEM over SEO

Nine out of ten people use the internet to shop every day. Having a presence in the top positions for the keywords the user is searching, can be beneficial businesses in a number of ways. Including:

 

  • ▪ Increased visibility
  • ▪ Drive traffic to your business
  • ▪ Increase conversion rates
  • ▪ Increase conversion rates
  • ▪ Build online authority in your niche
  • ▪ Promote your local business
  • ▪ More leads
  • ▪ Increase conversion rates
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