Frequently Asked Questions

Answers to some of the common questions we get at Nature Bay around web design and web development, search engine optimization, and search engine marketing.

 

Web Design & Development

What Is Responsive design?

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.

 

What does mobile friendly mean?

A mobile friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device. It looks like a tiny version of your website. There’s a lot of zooming, pinching and scrolling going on, but the site displays and functions.

 

How long does it take to build a responsive website ?

Their are many variable to consider when build a responsive website. The type, and size of the website. Features. Testing. But typically, building or redesigning a responsive website from start to finish takes roughly a month to make.
 

What Is The Difference Between Fixed, Fluid, Adaptive, and Responsive design?

A fixed based website layout is the old style of building websites, typically up till around 2013. Where the website layout was designed based around a fixed width. These types of websites not respond, or display properly on mobile devices. A fluid website will shrink, bend and stretch according to the device it’s on, however the way the content displays may undesirable results. An adaptive website design responds to set breakpoints, typically according to the common device sizes, for example: the common desktop, laptop, phone, and tablet screen sizes according to usability statistics. On a responsive website the breakpoints take into account the common screen sizes as well, however, let the content of the website determine the breakpoints.

Internet Marketing Theory

What Is Inbound Marketing?

Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.

 

What Is Outbiund Marketing?

Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. … Outbound marketing is the opposite of inbound marketing, where the customers find you, mostly through various paid and natural search engine marketing efforts.

 

Search Engine Optimization (SEO)

What is search engine optimization?

Search engine optimization (SEO) consists of the strategies and techniques used to increase the amount of visitors to a website by tailoring your website to the algorithms that search engines use to rank websites in the search engine results pages (SERPs).

 

What is organic SEO?

Organic SEO is the phrase used to describe processes to obtain a natural placement on organic search engine results pages rather than paid placement (PPC). Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing keyword rich content relevant for human readers.

 

What is an seo strategist?

A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. … Simply put, in the words of SEO.com, “it is the job of the SEO specialist to make your website show up at the top of the search engine results.

 

How long does it usually take to rank with organic SEO?

The average time for websites to rank on Google through optimization (SEO) techniques is about three to six months. That’s right – jumping to the front of Google’s results usually takes between 90-180 days, depending on the competitiveness of your industry and popularity of your keywords.

 

What is technical SEO?

technical SEO just refers to any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.

 

What is citation building?

A citation is a mention of your business name with another piece of business information, such as your phone number, address, website, or a combination of the three. Citations are thought to be important for ranking in Google’s local search results, so the more of them you have from quality sources, the better your business is likely to rank. Submitting your business to the sites on this page is likely to improve your rankings.

Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization. To paraphrase former Arizona Cardinals’ coach Dennis Green, citations help search engines confirm that businesses “are who we thought they were!”

Citations are particularly important in less-competitive niches, like plumbing or electrical, where many service providers don’t have websites themselves. Without much other information, the search engines rely heavily on whatever information they can find.

 

What is domain authority?

Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size. SEO gurus Moz can be credited with the metric known as DA or domain authority.

 

Search Engine Marketing (SEM)

What is search engine marketing?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing its visibility in search engine results pages (SERPs) primarily through paid advertising.

 

What is PPC advertising?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC

Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (PPC) or less commonly, when your ad is displayed (cost-per-impression – CPM).