Responsive Website Design
Having a mobile friendly website can significantly improve the overall growth and online marketing reach of your business.
What is a Responsive Website?
One website for all devices. With the staggering growth of mobile devices like smart phones and tablets. Responsive web design is, in short, the necessary modern approach toward designing and building websites so that its content, navigation, images, video, etc. will adjust according to the device it is being viewed on. (phone, tablet, laptop, or desktop). Making the content for your business more visible and accessible to your potential clients and customers who are visiting your website.
This is much more important now that nearly 72% of website traffic to local businesses is now coming from mobile devices. So, in order to provide optimal accessibility and visibility of your websites information to your potential clients and customers who are visiting your website from various types of device screen sizes. It is now essential that your business website is made responsive and mobile friendly. So you can turn more of your websites visitors into paying customers. You can be sure that your competitors are already doing this.
What are the benefits having a Mobile Responsive Website
Having a responsive website layout is extremely beneficial to the success of the online marketing growth of your business. Displaying and marketing your products and services properly to your potential customers across all devices, is hugely beneficial now with the amount of people searching local businesses from their mobile devices has grown so much. So, it’s important, and in your best interests to stay on top of those things. As a business.
Unlike the old, outdated, fixed width based websites. With a responsive designed website there is no unnecessary scrolling, resizing, or zooming needed to be able to find or read your content. Which is inconveniencing to any potential client or customer. With a responsive website, everything fits properly within the particular device screen size the visitor is viewing your website from. It also looks good from a clients/customers perspective that you are up to date with the latest trends. User experience is very important.
You can test your current site here to see if you are mobile friendly Mobile Friendly Test. Just enter your website URL. Then just click on the phone, tablet, notebook, or desktop sizes on the top right. To see if your content adjusts to the screen size. If it cuts off, your website is not mobile responsive. Or, you can submit your URL to me and I’ll test it for you.
A mobile friendly website allows any current, or prospective clients or customers searching for your type of services to easily find and access information about your products and services; buy products from your online store; or be able to quickly and easily contact you from a clear call to action, regardless of what type of device they’re viewing your website from.
The Top Ten Benefits of Responsive Web Design
1. More Mobile Traffic
According to a report from SimilarWeb, more than half of traffic to top websites in the U.S. came from mobile devices in 2015. Therefore, it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout. While some businesses still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs.
2. Faster Mobile Development at Lower Costs
Making one responsive website takes considerably less time than making a stand-alone mobile application in addition to a standard desktop website. Since time is money, responsive design naturally costs less than the alternative. Even if the initial investment of a responsively designed website does end up comes out to being more expensive than creating two separate websites, you’ll end up saving in the long run due to maintenance costs, special configuration costs, etc of a website that uses two separate versions.
3. Lower Maintenance Needs
Maintaining a separate mobile site requires additional testing and support. In contrast, the process of responsive design uses standardized testing methodologies to ensure optimal layout on every screen. Having separate desktop and mobile sites also necessitates two content strategies, two administrative interfaces and potentially two design teams. Responsive design’s “one size fits all” approach means less headache for developers, business owners, and consumers. Spending less time on maintenance also frees up time to focus on more important things like marketing and content creation.
4. Faster Webpages
Mobile users in particular have short attention spans. Studies show that mobile visitors tend to abandon webpages that take longer than three seconds to finish loading. If a site isn’t optimized for smartphones and tablets, it will also take more time to navigate, which can frustrate customers to a point of no return. Ensuring that your responsive website uses modern performance techniques such as caching and responsive image display will help improve your webpage’s loading speed.
5. Lower Bounce Rates
A responsive and optimized mobile site provides a much better user experience for the visitor. Therefore, it is much more likely that they’ll stick around for a longer period of time and explore different areas of your site. Alternatively, if your site isn’t responsive, it is much harder to keep the visitor engaged and therefore more likely that they’ll bounce.
6. Higher Conversion Rates
Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.
7. Easier Analytics Reporting
Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Managing multiple versions of a website requires developers to track users’ journeys through multiple conversion paths, funnels, and redirects. Having a single responsive site greatly simplifies the monitoring process. Google Analytics and similar tools now cater to responsive websites by condensing tracking and analytics into a single report so that you can see how your content is performing on different devices.
8. Improved SEO
Responsive web design is becoming as important to search engine optimization as quality content. Stronger backlinks and better bounce rates translate into higher search rankings, but there’s an extra SEO benefit for mobile optimized sites.
Starting April 21, 2015, Google Search will be expanding its use of mobile-friendliness as a ranking signal. –Google
Having a single responsive website rather than separate desktop and mobile versions avoids the issue of duplicate content, which can negatively impact your search ranking.
9. Improved Online Browsing Experience
First impressions are everything, so whether someone is visiting a website for the first time from their desktop or their smartphone, you want them to have a consistently positive experience. If visitors must do a lot of zooming, shrinking and pinching their screens during their first visit, they’re likely to give up and try another website.
10. Improved offline browsing experience
Now that many smartphones and tablets are HTML5 enabled, responsive web design benefits users by making it easier to continue viewing content within HTML5 web applications without an internet connection. Learn more about HTML5 Application Cache.