Search Engine Optimization Strategies

The most important aspect of the successful online marketing of your website. Is how well it is SEO optimized to rank in the search engine results, so you will be found by your target market.


search engine optimization infographic

What is SEO and how does it work?

In short, search engine optimization (SEO) is the on and off page methods and techniques used to increase the rank and visibility of web pages in the search engine’s unpaid or organic results.


There are hundreds of ranking factors search engine algorithms use when ranking web pages. A few of the key ranking factors for SEO are:

  • ▪ Keyword phrase relevancy
  • ▪ Internal linking structure
  • ▪ Domain Authority (DA)
  • ▪ High quality Backlinks
  • ▪ Social Indicators
  • ▪ Page Authority (PA)

How solid SEO can benefit you business

Nine out of ten people use the internet to shop every day. Having a presence in the top positions for the keywords the user is searching, can be beneficial businesses in a number of ways. Including:


  • ▪ Increased visibility
  • ▪ Drive traffic to your business
  • ▪ Increase conversion rates
  • ▪ Increase conversion rates
  • ▪ Build online authority in your niche
  • ▪ Promote your local business
  • ▪ More leads
  • ▪ Increase conversion rates
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