Small Business SEO
Having your business website rank well locally can successfully generate a continual flow of leads, customers, and sales for your business.
What is local SEO?
Local SEO is a marketing approach that helps local businesses promote their products and services to local customers at the exact time they’re looking for a local business services online. Local SEO is a very targeted online marketing approach.
Doing proper local SEO can help your business stand out in the search engine results. Local SEO uses a variety of strategies for getting your site ranked in search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online review generation and other strategies. Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers through Local SEO.
Benefits of ranking in the local map pack
There are three top spots referred to as Googles “map pack”. Recently down from seven spots, the now three highly sought after spots are considered to be prime real estate in the search results, garnering nearly 80 percent of all initial phone calls. Being in the map pack allows you to be on the first page of organic search results for your buyers keyword queries without the need to pay for pay per click ads, or even necessarily by having the best SEO.
The ability to rank in the map pack will depend on certain factors, such as, where you are located, and of course how competitive your industry is that will be competing for those three spots.
The first important steps to consider when trying to rank in Googles map pack for a local business, is to make sure you have a verified Google my business profile set-up. Then make sure your Google my business profile is filled out and optimized completely. Then building general and hyper local niche citations with consistent NAPW (name, address, phone, number, website. Important). At Nature Bay, One of our Local business package goals is to optimize the most important areas Google will look for to rank you in map pack for as many of the competitive keywords phrases related to your business as we possible can initially, then adding more over time.